Cleaning Up Google Analytics

If you handle your own website-based marketing, then you’re probably aware of Google Analytics, the free and essential tool for understanding your website traffic. The data captured by Google Analytics has become more and more polluted lately with junk data that skews analytics reporting and makes it hard to get a sense of real website traffic.

Not to worry! Here is a great step-by-step article for cleaning up and filtering out junk data in Google Analytics: